The Process
I'm excited to share with you how my process works. This process matters because it gives your business a clear path to reach the right people and share what makes you unique. It’s exciting because it’s not just about marketing—it’s about telling your story, building real connections, and watching your brand grow in ways you might not have imagined.
Let's Chat
First, I need to know about you and your business. We will create a brand kit or explore your current brand kit!
Goals
Next, we’ll clarify your goals for online marketing and identify your target audience. Once that’s in place, we’ll develop a content strategy to guide your efforts moving forward.
Afterward, we’ll focus on identifying the most effective marketing channels for your business. This means selecting the platforms where your target audience is most active and likely to engage—such as social media, search engines, or paid advertising. Choosing the right mix of channels is key to maximizing your reach, staying within budget, and achieving your marketing goals efficiently. Each channel should align with your content strategy and overall brand message to ensure consistency and impact.
Optimize
Once your strategy and channels are in place, it's time to launch your marketing campaign. This involves putting your content out into the world—whether through social media posts, ads, or other formats—and starting to engage with your audience. The goal is to generate interest, drive traffic, and begin measuring results to see what’s working.
After launching your campaign, it's important to analyze the results. This means tracking key metrics like engagement, clicks, conversions, and overall performance. By reviewing the data, you can see what’s effective and what needs improvement, helping you make informed decisions for future campaigns.
Once you've analyzed the data, the next step is to optimize your campaign. This involves making adjustments based on what you've learned—such as refining your messaging, targeting a different audience, tweaking visuals, or adjusting your budget. The goal is to improve performance over time and get better results with each iteration.
Launch Campaign
Track & Anaylze
With your strategy in place, campaigns launched, and ongoing optimizations underway, you’re well on your way to building a strong online presence. Remember, successful marketing is an ongoing process of learning, adapting, and growing.